An AI-powered DAM — a Wave Leader.

Adobe recognized as a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report.

According to Forrester, “For Adobe, the DAM system is the experience advisor in Adobe Experience Manager that is seamlessly accessible from within any application and delivers rich, intelligent content recommendations and brand-compliant experiences that help businesses drive customer loyalty.”

We believe our DAM, Adobe Experience Manager Assets, connects planning, creation, management, activation, and measurement into one intelligent platform with:

AI agents supporting discovery, governance, and content optimization.
Brand-safe content creation integrated with Adobe Express.
Streamlined workflows embedded within Adobe GenStudio.

Check out The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report to understand Adobe’s evaluation.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

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