Content Matters 2023 Report

It’s no secret that marketers are constantly challenged to engage readers on every marketing channel these days. But it’s not simply a case of publishing more and more content.

We’ve found the key is creating more quality content, informed by deep personalization and data-driven analytics, rather than gut instinct or random requests from other teams.

Read our new Content Matters 2023 Report—it’s an exclusive survey of 1,500+ marketers around the world and across B2B/B2C industries.

You’ll find out the trends and tech fueling content teams’ budgets and strategies over the next year.

Here’s just some of what we uncovered:

• Resources: Despite economic uncertainty, teams and budgets are still growing. In fact, 58% expect to see their content budgets increase in 2023.
• Strategy: Six in 10 plan to create more content, but the battle cry is now “quality over quantity” with personalization the driver.
• Analytics: Proving the value of content by analyzing its performance is key, but only little more than one in three are using data to decide that. And Google Analytics isn’t helping.