Empowering One Of The World’s Largest Brewing Companies In Making Smarter Procurement Strategies Through Ai And Machine Learning Capabilities

Heineken has made a public commitment to source 60% of its raw materials from the African region. The company was particular about the quality and the quantity of sorghum, barley and other ingredients required for its final product. They wanted to leverage technology to mitigate risks relating to raw material availability in their value chains and empower their local sourcing teams with a procurement toolkit so that they could better plan their purchasing targets. Season-wise mapping and monitoring of sorghum acreage at different stages held significance in sound marketing planning and inventory management for the client. The various teams carried out data collection and reporting using basic tools such as pen, paper, and spreadsheets. This excessive dependence on human labour resulted in more data loss and inconsistencies in acreage and yield estimations.

Some of the specific challenges that the organisation faced include:

• Manual Intervention in Crop Yield Estimation
• Data Quality Issues
• Mismatch In Manual Data & Actual Yield