Smarter. Faster. More Creative. How Newell Brands Reimagined Their Content Supply Chain

Smarter. Faster. More Creative. How Newell Brands Reimagined Their Content Supply Chain

With a portfolio of more than 50 iconic brands—from Sharpie® and Rubbermaid® to Coleman® and Yankee Candle®—Newell Brands is transforming how they create and deliver content that engages consumers across every omnichannel touchpoint.

Join us for a behind-the-scenes look at how they're leveraging Adobe's AI-driven solutions to generate 5x more content, faster, more consistently, and with stronger creative resonance.

We’ll explore how to:

Streamline the creative lifecycle by reducing manual work, production times, and costs.
Ideate faster, develop campaigns, and stay brand safe while fueling creative innovation.
Drive asset reuse and omnichannel consistency from a central system of record.
Optimize creative review timelines by centralizing feedback and simplifying approvals.

Event speakers:

Jeanette Stull

Creative Director of Studio and Design Operations, Newell Brands

Sherrin Bull

Firefly Professional Services Consultant, Adobe

Lindsay Morris

Senior Content Strategist, Adobe

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