In today’s insight-driven landscape, everything is data. Everyone is data. Hundreds of millions of impressions are made every day, creating new data points waiting to be ingested by businesses everywhere seeking to deliver data-driven targeted content and services back to you. When done correctly, data analytics is a symbiotic relationship. Organizations collect data and, in return, deliver great user experiences. When done incorrectly, it’s a series of unfocused, unactionable loose ends with nowhere to go, signifying nothing.
According to Seagate, “only 32% of data within organizations is actively being put to work today, which leaves an undesirable amount of data taking up space and costing money to store without adding any value.”1 There’s no such thing as too much data — unless it’s eating up your budget and letting all your telemetry and data collection work go to waste.