Trustworthy AI

Organizations that can demonstrate responsible and ethical use of AI are likely to be more commercially successful. Consumers and employees expect businesses to stand up for them and act ethically and competently, as 63% of consumers buy or advocate for brands based on their beliefs and values. This need for consumer trust in organizations also applies to the organizational use of AI. 62% of consumers place higher trust in a company whose AI interactions they perceive as ethical. Of those customers, 59% have higher loyalty to the company and 55% purchase more products, providing high ratings and positive feedback on social media. Consumer trust that organizations use AI responsibly is essential for continued business success.

This is where Trustworthy AI – a system designed to ensure safety, reliability and ethical practices – can help.

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