FMCG IS LOSING MILLIONS ON PROMOTIONS.
HERE’S WHAT TO DO ABOUT IT

Every little helps. Yes, Tesco may have been primarily targeting its value- conscious consumers when it first adopted the famous tagline back in 1993, but the slogan rings just as true when applied to the wider consumer goods industry. A famously low margin, high volume business, the sector relies on selling significant volumes in order to drive growth – and doing so at the lowest cost possible.

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